Some directors start in film school. I took a longer route.
I grew up loving cinema but never believed it was something I could actually do. So I did other things first — played music, worked in front of cameras, built a career in finance and business in São Paulo.
Then I picked up a camera.
Today I work as a director and director of photography across Europe and internationally. My background in business gives me a practical understanding of what brands need to communicate.
My years on the other side of the lens give me an instinct for what makes an image feel alive. I'm comfortable leading a production or stepping in as DOP within someone else's vision.
The most effective brand communication doesn't look like advertising. It looks like cinema.
For film, the question is simpler: what does this story need to look like, and how do we make it feel that way.
+351 965795665
jrorpinelli@gmail.com